When entering into a new market, you should have appropriate marketing materials in different formats i.e. print and digital versions to make your products/services known to the potential business partners and customers in the target market.
- The printed version could be: brochures, leaflets, banners, posters, press kits, annual reports
- The audio/visual support can be short promotional films or clips
- The digital marketing tools include websites and Social media accounts
|NOTE: In this digital world, every exporter should have a website to promote his/her products, services and company. Consult with Zimtrade to have you organisation listed on the Trade Information Portal.|