The Republic of Zimbabwe
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Step 5

Marketing Collaterals

When entering into a new market, you should have appropriate marketing materials in different formats i.e. print and digital versions to make your products/services known to the potential business partners and customers in the target market.

  • The printed version could be: brochures, leaflets, banners, posters, press kits, annual reports
  • The audio/visual support can be short promotional films or clips
  • The digital marketing tools include websites and Social media accounts
NOTE: In this digital world, every exporter should have a website to promote his/her products, services and company. Consult with Zimtrade to have you organisation listed on the Trade Information Portal.


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