DEVELOPING YOUR EXPORT BUSINESS MARKETING PLAN
After having completed your analysis of internal factors (assessing your export readiness) and external review (investigation of the target market with regards to opportunities, challenges, competition, logistics and risks) you should by now have established your Unique Selling Proposition (USP) of your products/services on the target market: you should now develop your Export Business Marketing Plan.
Your Plan must cover the following:
- Your USP (price, features, quality, customer service, brand and technology)
- The target market (including sub-market)
- The distribution channel (agents, distributor, retailer, direct to end-user)
- The product pricing
- A competitors analysis
- The promotion strategy
- The logistics (freight forwarder, customs broker, shipping lines, airlines)
- Your after sales care and support facilities
- Your resources required (budget and personnel)
- Risks and mitigating factors
ZimTrade has prepared a template to enable you complete your Export Marketing Business Plan.