The Republic of Zimbabwe
Home Social Media News Release Chat Help Download

Step 3

Developing Your Export Marketing Plan

After completing your analysis of internal factors (assessing your export readiness) and external review (investigation of the target market with regards to opportunities, challenges, competition, logistics and risks) you should be able to establish a Unique Selling Proposition (USP) of your product/service in the target market. Your Plan must cover the following:

  • Your USP (price, features, quality, customer service, brand and technology)
  • The target market (including sub-market)
  • The distribution channel (agents, distributor, retailer, direct to end-user)
  • The product pricing
  • A competitors’ analysis
  • The promotion strategy
  • The logistics (freight forwarder, customs broker, shipping lines, airlines)
  • The after sales care and support facilities
  • The resources required (budget and personnel)
  • Risks and mitigating factors

ZimTrade has prepared a template to enable you complete your Export Marketing Business Plan.

Export Marketing Plan Template

Headlines

Arts and Crafts in Zimbabwe

Beekeepers target over 400k litres of honey

Export Regulations trimmed down

Exporter of the Year Award Winners

Horticultural Sector set for major revival as COLEACP comes back to Zimbabwe  

Monthly Newsletter

 

X