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Step 6

Branding

Whether you are a small, medium or large company, once you enter into international business it is important that you build a reputation for yourself, your company and your products/services. The reputation or impression you create becomes your brand identity.

Your brand is more than just your logo and tag line. In fact, it is the way customers see your products or services and your company.

As an Exporter you must always deliver on your promise at all times. Your brand tells your target audience why you are better than your competitors.

CAUTION: Always consult a brand-expert before embarking on a large scale branding exercise.

Once you have a brand identity, you must have adequate resources to manage your brand. Make use of the local press, and your social media.

CAUTION: NEVER PROMISE WHAT YOU CANNOT DELIVER!

Headlines

Arts and Crafts in Zimbabwe

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Export Regulations trimmed down

Exporter of the Year Award Winners

Horticultural Sector set for major revival as COLEACP comes back to Zimbabwe  

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